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    <title>The Official Pepsi Shop News Feed</title>
    <link>http://shop.pepsiusa.com</link>
    <language>en-us</language>
    <item>
      <title>Action Shots</title>
      <description>&lt;p&gt;&lt;span class="caps"&gt;CALLING&lt;/span&gt; &lt;span class="caps"&gt;ALL&lt;/span&gt; &lt;span class="caps"&gt;PEPSI&lt;/span&gt; FANS&#8230;send us your picture with your favorite Pepsi gear and save 15% on your next order!&lt;/p&gt;
&lt;p&gt;We have been up and running for a couple months now and we decided it&#8217;s time to share the love &amp;#8211; you know us and we would love to get to know you better.  So come on and show us who you are.  It&#8217;s fun &lt;span class="caps"&gt;AND&lt;/span&gt; easy &#8211; see below for more specific instructions on the how-to:&lt;/p&gt;
&lt;p&gt;1)  go to product page&lt;br /&gt;
2)  click on upload your image&lt;br /&gt;
3)  browse to select your image&lt;br /&gt;
4)  double click the image&lt;br /&gt;
5)  hit send&lt;/p&gt;
&lt;p&gt;You must be over the age of 13&lt;/p&gt;
&lt;p&gt;&lt;span class="caps"&gt;JUST&lt;/span&gt; BE &lt;span class="caps"&gt;NICE&lt;/span&gt;!  Please be considerate and don&#8217;t post inappropriate content.&lt;/p&gt;
&lt;p&gt;That means:  NO nudity, vulgarity, weapons, obscene gestures, illegal activity, alcohol consumption.&lt;/p&gt;
&lt;p&gt;No defamatory content permitted.  This includes but is not limited to: words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group.&lt;/p&gt;
&lt;p&gt;Images should not contain 3rd party marks.  We&#8217;re sorry, but we can&#8217;t feature other commercial products or company trademarks, logos, brands or endorsements.  An example:  another company&#8217;s name or logo on a hat, t-shirt, store, vehicle, restaurant.  Vehicle license plates are also out.&lt;/p&gt;
&lt;p&gt;Images become property of Pepsi Cola North America and may be used for marketing purposes.&lt;/p&gt;
&lt;p&gt;The person uploading the image must hold rights of use.&lt;/p&gt;</description>
      <pubDate>Thu, 15 Oct 2009 00:00:00 +0000</pubDate>
      <link>http://shop.pepsiusa.com/news_items/121-action-shots</link>
      <guid>http://shop.pepsiusa.com/news_items/121-action-shots</guid>
    </item>
    <item>
      <title>Reviews</title>
      <description>&lt;p&gt;Well&#8230;what do you think?&lt;br /&gt;
We want to hear from you &#8211; got something to say?  Love it?  Wish it was available in a different color?  Recommend any changes to sizing chart?  Tell us all about it.  We want to make our store your most favorite place to find all things Pepsi.  When your review is posted (usually within 24-48 hours, ok, maybe a little longer on weekends), we&#8217;ll send you a coupon for 15% off in the store.&lt;/p&gt;
&lt;p&gt;For more on how to post a review, click here (pop up):&lt;br /&gt;
1)  go to product page&lt;br /&gt;
2) click on post a review&lt;br /&gt;
3)  type your review in the neat little box&lt;br /&gt;
4)  hit send&lt;/p&gt;
&lt;p&gt;You must be over the age of 13&lt;/p&gt;
&lt;p&gt;&lt;span class="caps"&gt;JUST&lt;/span&gt; BE &lt;span class="caps"&gt;NICE&lt;/span&gt;!  Please be considerate and don&#8217;t post inappropriate content.&lt;/p&gt;
&lt;p&gt;That means:  NO nudity, vulgarity, weapons, obscene gestures, illegal activity, alcohol consumption.&lt;/p&gt;
&lt;p&gt;No defamatory content permitted.  This includes but is not limited to: words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group.&lt;/p&gt;</description>
      <pubDate>Thu, 01 Oct 2009 00:00:00 +0000</pubDate>
      <link>http://shop.pepsiusa.com/news_items/102-reviews</link>
      <guid>http://shop.pepsiusa.com/news_items/102-reviews</guid>
    </item>
    <item>
      <title>The Official Pepsi Shop Launches</title>
      <description>&lt;p&gt;Shop Pepsi is now open for business. The official online store officially launched on 6/23/09. Check out the wide variety of Pepsi branded goods and apparel, and stay tuned for new product announcements.&lt;/p&gt;</description>
      <pubDate>Fri, 19 Jun 2009 00:00:00 +0000</pubDate>
      <link>http://shop.pepsiusa.com/news_items/21-the-official-pepsi-shop-launches</link>
      <guid>http://shop.pepsiusa.com/news_items/21-the-official-pepsi-shop-launches</guid>
    </item>
    <item>
      <title>Outfit Your Pepsi Outdoor Kitchen</title>
      <description>&lt;p&gt;Just the thing for setting up your outdoor kitchen or &lt;span class="caps"&gt;BBQ&lt;/span&gt; area. Check out the collectibles section at the Pepsi Shop for both functional and decorative Pepsi retro items.&lt;/p&gt;</description>
      <pubDate>Fri, 19 Jun 2009 00:00:00 +0000</pubDate>
      <link>http://shop.pepsiusa.com/news_items/41-outfit-your-pepsi-outdoor-kitchen</link>
      <guid>http://shop.pepsiusa.com/news_items/41-outfit-your-pepsi-outdoor-kitchen</guid>
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